Marketing lessons from Kanye
Kanye might be a college dropout, but he’s about to take you back to school.
6 minute read
Kanye turned aiming high into a promotional centrepiece during his public feud with 50 Cent back in 2007, when he moved the release date of his album Graduation to coincide with the release of 50 Cent’s new album Curtis1. While promising to outsell 50 Cent, he positioned himself as a David to the multi-platinum-record-breaking Goliath that was 50 Cent. Combined with 50 Cent’s promise to retire if Kanye outsold him, the buzz around the feud helped generate more sales for both albums and propelled Kanye to outsell 50 Cent, establishing him as one of the top artists in hip-hop.