Powered by psychology

This week, we delve into the psychology behind making decisions and changing behaviour.

Powered by psychology

Three theories to help you persuade and retain customers.

Abby Clark

Creative

14 minute read

Whether it’s buying a product or signing up to a service, convincing customers can be hard work. In this podcast edition of 52 Mondays, we discuss some psychology that could make that task a little easier.

Listen below

Tune in to hear about:

‘Satisficing’ – or why you need to make your brand the easy choice
Behavioural design
The importance of having emotionally loyal customers.

on the psychology of why Starbucks tables are round

Round tables can do a lot to encourage your customers to stay longer. Besides the fact that they look more homey, they also make solo diners look less alone and allow members of groups to be seated equally, rather than having one person sitting alone as is the case with square tables.

Presented by Abby Clark, 52 Words by Adelaide Anderson, editing by Alice Guo, key visual by Laura Murphy, animated banner by Alice Guo & Brent Loy, page built by Patrick Brennan.

A product of its time

How product placement has become self-aware, and why audiences are loving it.

When advertising gets in your face

Your face is valuable, moisturise and protect it – then register your likeness while you still own the rights.

We’re a full-service customer experience agency that grows businesses by helping them deliver more value to their customers.

Over 25 years of CX understanding has taught us that, when you genuinely put people's interests first, you profit alongside them (talk about win-win).

It's a simple, proven methodology we call making stuff for people

This approach has shaped our service offering, which includes in house research, digital, comms and product strategy, brand and creative development, digital experience design, technical development, and end-to-end optimisation.

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