Cultural values

Our culture calls on us, individually and collectively, to be Smart, Brave, Kind. Smart in problem analysis; Brave in decision making; Kind in our treatment of each other.

Compass showing True North vs Magnetic North

The customer is our true north

CX Lavender’s purpose is as simple as it is strong: we keep the customer as our ‘true north’ in everything we do. Absolute customer-centricity is the compass by which we set our intentions and measure our success. It’s the foundation on which our agency was built, and it’s every bit as relevant now as it was when we started out. If you’re joining us, it’s the guiding principle you’ll live by every day.

Our art is engaging consumers – attracting them to our Clients’ brands and retaining them for as long as possible. Here, there is no place for self-indulgent work. People will tell you that the customer is their top priority, but most actually put their own interests first. At CX Lavender, the customer is #1, the Client is #2, we’re #3.

We’re inclusive

When you walk in the door of CX Lavender, you are entering a factory whose product is creative. Whatever your role, it is a creative one. Live it, breathe it, talk it, look for it, listen for it. Be an activist. Believe you can change things.

We have guilds, not departments – this encourages collaboration, avoids silos or old ways of working. Ideas that have had input from strategic, technical, design and story minds will inevitably be stronger due to the richness of thinking involved. When we work as a team, nurturing, helping, teaching, growing, inspiring each other, we will achieve greatness.

Rainbow strands weaved together representing We're inclusive

We’re honest

This relates to both the work we produce and the relationships we hold. Honesty leads to trust. Trust leads to lasting relationships and profit.

So, when we talk to customers, we’re never deceitful. We never dress up the facts. And we never underestimate how much consumers know about marketing. We simply speak the unvarnished truth in a fresh and straightforward way.

If someone doesn’t agree with something that’s happening in the business, we ask them to speak their mind and address any issues that concern them. If you have a beef with a colleague, have it out with them. There’s no need to bitch behind anyone’s back – it just creates a negative atmosphere that affects everyone.

Two oranges with cut-out mouths chatting representing We're honest

Why we’re winners

Enthusiasm is the yeast that makes our hopes rise to the stars. Enthusiasm is the sparkle in your eyes, the swing of your gait, the grip of your hand, the irresistible surge of will and energy to excite your ideas.

We beat 50% of the people in Australia by working hard. We beat another 40% by being an agency of honesty and integrity and standing for something. The last 10% is a dogfight in the free enterprise system.

We help our Clients be competitive so they can achieve growth. To do this we keep things simple—we do things better than our competitors, or do things they can’t.

We grow people

Everyone at CX Lavender wants to become greater than they already are, and help others do the same. We invest in people who show ambition. We strive to create an environment that nurtures growth – and, eventually, greatness.

We celebrate those who are motivated to take risks and try things outside of their wheelhouse. Our fears should not become our boundaries. We want you to be proud of your time here. Proud of what you’ve achieved and how much you have grown.

We employ nice people

Nice people tend to respect, listen to and be sensitive to other people. This in turn develops good relationships and helps us create great work. Plus, our clients enjoy working with nice people.

We work in an environment that allows us to collaborate, share ideas and feed off each other’s energy. Our collaborative culture calls on us, individually and collectively, to be Smart, Brave & Kind. Smart in problem analysis; Brave in decision making; Kind in our treatment of each other.

Two colourful dinosaur toys hugging representing We employ nice people

We’re all responsible for new business

We’re continually looking to create new business opportunities with both new and existing Clients. When we do a great piece of work, it’s not complete until the selling slides, the case study and PR are all done. We all need to know how to sell the agency and we must network tirelessly. New business is part of everyone’s job description, and it goes without saying that each and every one of us must do their bit.

Miniature figurine construction workers moving paperclips representing We're responsible for new business

We do what we say

Respecting each other, our consumers and our Clients, is a principle that sets this agency apart. So, when we say we’ll do something, we do it. We commit to deadlines we know are realistic and never break them. Wherever possible, we deliver ahead of the deadline. If we are not going to make it, we communicate early and reset expectations—we do this internally as well as with our Clients. Reputations are built on people and companies who deliver. People who don’t deliver let their team and their Client down.

Under shot of a basketball being dunked into the basket net representing We do what we say

We’re not too big for the little things

This goes without saying in our day-to-day work, but outside immediate areas of responsibility, there are lots of ways we help shape the image of the business. We greet someone waiting in reception and offer them a glass of water. We answer a phone before it rings one time too many. And if someone rings in and can’t speak to the person they’re after, we do our best to help them.

Now we’re a bigger agency, these small gestures are even more important. We keep our feet on the ground. We’re never too big for the little things. We have respect for all people.

We walk right around the problem

We believe we offer the best strategic and creative thinking in the market. To maintain our standing in the industry, every one of us is in constant pursuit of knowledge.

We relish opportunities to learn more about consumers, our Clients, our competitors, our industry – ourselves. We’re curious about the ‘why’ that underpins every decision a consumer makes.

Before we look for a solution, we walk right around the problem to view it from all angles. Sometimes, we’ll do an in-depth discovery; another time we may move at pace. Either way, we gain the best possible understanding of the problem we’re solving.

We believe work should be fun

Fun and laughter are as essential to a creative environment as hard graft and knowledge. When we’re winning, achieving, motivating and growing, fun comes easily.

Two chattering teeth with feet toys laughing representing We believe work should be fun


Healthy poke bowl
Commensality lunch
We gather twice a week to dine and chat.
A piece of vegemite on toast
Get your daily fuel
Cereals, toast, yoghurt and fruit from 8-9am.
Three beers in an ice bucket
Friday wind-down
The drinks trolley rolls out at 4.30pm.
One cupcake with lit candles
It’s your birthday
So, take the day off and just do you.
Wrapped present tied with a lavender bow
It’s all about the people
We mark key anniversaries with gift vouchers
Blue medal ribbon
Celebrating success
On-the-spot bonuses for delivering greatness.
Brown wallet filled with cash
5% more
Our aim is to keep your salary above market.
Tied linen bag with a dollar sign on the front
Spotter’s fees
Introduce a new staff member and get paid.

Want to join us?

We’re always looking for passionate, collaborative and curious people to be part of our growing team. Whether you’re starting out, have a wealth of experience or just looking for freelance, we’d love to hear from you.

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CX Lavender acknowledges the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.