Upcycling creative smarts
How this ex-advertising creative pivoted their career to develop world-saving sunglasses alongside two business partners under 11.
Senior Freelance Copywriter
5 minute read
Nik Robinson is a Sydney-based ecopreneur who recently launched Good Citizens, a company producing seriously cool sunglasses made entirely out of used soft drink bottles. One bottle = one pair.
I caught up with him to chat about his ambitions, his passion for the environment and his business partners who are his wife, Jocelyn, and two young sons, Archie and Harry (now 9 and 10). Here’s an edited extract from our conversation.
If you’d like to view a video of the interview, tune in at the bottom of the page.
Nik: Good question. Here was our thinking, if everyone in the world was actually a good person, things would move in the right direction and we’d be OK. It doesn’t matter who you are, as a citizen of this planet, you might as well be a good one and do the right thing. That’s what we’re trying to be (without lecturing anyone).
Nik: Being in business with kids is great because they force you to simplify things. They also keep you focused. During the tough times, with these two little pairs of eyes imploring me not to give up, I’m not about to give up.
They came to us with the problem, there’s too much plastic in the world. We sat down with butcher’s paper together and set about making the four rules – the foundation of the business:
Archie was 6 when we started. By the time he was 8 we had our first pair. They’re now 9 and 10. If I asked them to make a pair and dispatch it, they can. They’re amazing. They’re both doing presentations to schools. Tesla invited Harry in to talk. Harry and I also spoke at the UN.